Why Businesses Fail
How To Avoid The 20 Most Costly Mistakes Made By New Entrepreneurs
Entrepreneurship is not for the faint-hearted. So if you truly, madly, deeply don’t want to fail in business, then the only advice I can giveis; don’t play the game.
For those who dare, or feel compelled, to enter the world of commercial endeavour there is the prospect of earning truly spectacular rewards, but of course conversely that means there must be an equal chance of a similarly spectacular failure.
However, that does not have to be the case. In this book you will learn about the common mistakes entrepreneurs make, the less publicised ones, but also the pretty much hidden or overlooked ones that can creep up on you.
Knowing what these mistakes and traps are is one thing. As the saying goes “forewarned is forearmed,” but knowing exactly just how to prepare and ‘arm” yourself is a different matter. The author points out with great skill what you can and should do as both prevention and finding the cure.